Impressive CVs Quick Guide to Preparing Your Cover Letter

A Cover Letter is not only a chance to introduce yourself, it could be your ONLY opportunity to grab an employer's attention. If you have a chance to send a Cover Letter, you should make the most of the opportunity. It is more personal than a CV and allows you to write in the first person.

It is a way to make a strong impression and showing  your suitability for the role. It is at its most basic a Sales Letter and a further chance to sell yourself. However, if the Cover Letter is not prepared correctly it could harm your chances.


We recommend the following tips when preparing your Cover Letter:

Get the basic information right, check if you are unsure

We start the Cover Letter with all the references, or application information the employer would require to allocate your application correctly, ideally you should have the name of the person within the advertisement. You should check all the Cover Letter formatting such as using the correct sign off i.e. Yours sincerely / Yours faithfully

Really sell yourself, you can be more direct in a Cover Letter

We explain any of your skills, experience and achievements that make you suitable for the role, be as specific as possible, this is your chance to show why you want that particular job, you need to ensure that you avoid colloquial (informal) writing

Show why YOU should get the role, what makes YOU different?

We ensure any required and desirable skills that the employer has specified are included within your Cover Letter, this is your chance to show how you would fit into the organisation / role

Check, check and check again, make sure your Cover Letter is error free

We spell check and proofread the Cover Letter thoroughly, you need to try and ensure it is error free, you could try reading it out load to make sure the sentences ‘flow’

Create a consistent look for the CV and Cover Letter

We co-ordinate your CV and Cover Letter so that they have a unified feel and look, we try to keep the look as simple as possible, after all it is a letter of introduction, not an autobiography

Bonus Tip

If you really want the job, we advise researching the company thoroughly.

What is the employer's mission? What sets themselves apart from competitors?

What are the company values? Innovation? Service? Diversity? Sustainability? If possible you can try to echo these within the Cover Letter.

Written and researched by Rachel, Professional CV Consultant with Impressive CVs. We provide all CV and related services and have 14 years’ experience in helping people like you move forward in your career. You can call us on 0800 772 0939 for a confidential discussion about how we can help you. Alternatively, if you would like a Free, professional review of your CV please call 0800 772 0939.